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What can construction companies do to improve gender equality?

Gender inequality is a long-standing issue
that has crept into every industry, and construction is no different. Though
many industries have a fairly even ratio of male to female employees at entry
level, there are almost always fewer women at the top.

A report from the Directory for Social
Change takes a comprehensive look at how imbalanced the gender ratio
is in the UK. Using company CSR policies and annual reports, the study was able
to determine the gender statistics for 399 corporate boards. An analysis of the
data shows that the overall percentage of women on boards was around 22%.

Although small, this number is actually higher
than, it was in 2013, where similar reports found that only 13% of board
members were women. However, of the remaining 78% of companies, 16% still
confess to having purely male board members – excluding women entirely.

Addressing gender inequality and calling for
more women in the workplace is more than just trying to fill a quota, it could
be the key to a company’s success.

Gender inequality in construction

Much like the tech, science and other STEM
industries, the construction industry is still lacking in gender equality and
is dominated by men. In 2007, 12.1% of workers in construction was represented
by female workers, whereas reports in 2016 showed that statistic only
increased slightly to 12.8%.

In fact, a more recent study in 2018 by Wise found that the number of
female employees in construction numbered just 11%, meaning the industry could
actually be taking a step backwards.

Even in 2019 as a training provider, 3B
Training hasn’t seen a huge percentage of women walk through the door for
training courses when compared to men. Of nearly 10,000 delegates we have
booked on courses so far, only 15% of those are women.

Overlooking female talent

When looking closer at the causes of gender
imbalance in construction, a common issue seems to be that female employees
aren’t given the same opportunities as their male coworkers.

Randstad interviewed 1,200 people who
experienced gender discrimination in the construction industry, 60% of whom
were women. Of the women surveyed, three-quarters say they feel overlooked for
promotions because of their gender, not their skills.

It’s not just progression where women feel
like they’re missing out, either. 8 in 10 women surveyed have felt left out of
social events and conversations by their coworkers. This feeling of exclusion
risks creating a toxic culture of bias throughout the industry.

Women leaders in construction

Due to the lower number of female workers in
construction in general, it’s unsurprising to find that the industry is lacking
in women at an executive level or higher. Nearly half of workers went so far as to say
that they had never worked with a female manager.

However, that doesn’t mean that the industry
would react badly to more female leaders. In fact, Randstad’s study found that 93% of
construction workers felt that being managed by a woman would have the same
effect as a male manager, or even improve things.

And, according to the data, they’d be right.
All 169 companies in the FTSE 350 with at least
one woman on their executive board saw a higher return on capital than
companies with none.

Hiring from the top down is also a way to
create a more inclusive work environment for women at all levels. By having a
senior female leader, it sends a message to other female workers that
progression is achievable. Companies that opt for a woman as their chief
executive are, on average, likely to have more than twice as many women on their
executive board than companies run by a man.

As an industry currently suffering from a
severe skills shortage, opening the door to talented women in senior roles
could be the answer construction is looking for.

Raising awareness

When it comes to women in construction being
overlooked, unconscious bias and ignorance play a huge part in the issue.

There are only six construction companies in
the UK that have an equal number of male to female directors or are female-led.
One of those companies, Renishaw plc, has a board of 70% women and regularly runs
engagement programmes with schools, universities and the government to help
raise awareness of gender imbalance and overcome stereotypes. If more companies
in construction follow suit, the industry can knock down barriers that would otherwise
deter potential female candidates.

Multinational
human resource consulting firm Randstad has reached out to organisations to
find out how they are currently supporting their female staff to help remove
gender bias in the workplace:

Addressing the pay gap

Due to the overwhelming male to female ratio
until now, the construction industry has been guilty of a wide gender pay gap.

A recent survey conducted by RICS, however, has
found that the industry has acted and is making strides to address the issue.
Whereas the construction industry had a gender pay gap of 36% in 2018 (one of
the worst industries for pay disparity), it has since narrowed to 20.43%.

Although this is a positive result for the
industry, more steps are needed before the pay gap is a thing of the past.
Nearly half of construction companies not monitoring their gender pay gaps, so
it’s difficult to accurately determine how well the industry is dealing with
the issue.

By properly analysing and understanding
exactly how men and women are paid, as well as being transparent about their
pay policies, construction companies can work towards total equality of pay for
their workers.

Changing perception and reducing
stigma

One of the biggest problems with creating a
diverse workforce in construction is that it has developed such a strong
perception of what the industry is like, making it hard for people to see past
the stereotypes.

Keepmoat conducted a survey on 1,000 adults
between the ages of 16-25, looking at the differences in perception of the
construction industry. The survey showed that 21% of men interviewed would
consider a career in construction, but only 13% of women would do the same.

The prevailing narrative about construction is
that it is physically demanding, creating a stigma for employment in
construction. Roles in health and safety, construction management, procurement,
surveying, estimating and site inspection are all potential routes that are
available, yet people may not be aware of them. Only 22% of construction
companies work in schools to help to answer questions about the industry and
encourage people to consider it as a potential career path.

Strategy for change

To really tackle the issue, a clear strategy
needs to be put in place for all construction companies to follow. There are
two major steps that companies should take to ensure gender equality in
construction:

1. Create more opportunities for
women

74% of women in Randstad’s survey were not
part of any ‘women in construction’ initiatives that will help them progress to
senior positions. This highlights the need for more programmes to help
encourage women to get involved, as well as greater advertising that current
programmes are available.

Balfour Beatty has taken gender equality into
their own hands and has recently introduced an initiative that supports women
through career breaks for childcare, urging other companies to work together as
an industry to do a similar thing.

2. Provide education early

As we can see from Keepmoat’s survey,
education is a real issue in the industry. 29% of female respondents feel like
they’d be limited to on-site work and 56% were surprised to find out that a
significant number of women in construction are hired at an executive level or
higher.

With so many stereotypes around the
construction industry, it’s important to educate people early about the
potential career opportunities that are available. 64% of respondents claimed they would like
construction companies to work closely with schools, colleges and universities.
Without the right knowledge, many women will continue to believe that the
construction is limited to working on a building site.

Addressing the problems with gender balance in
construction may appear like a huge undertaking, but by companies adopting some
of the methods we’ve discussed, they are chipping away slowly at the bigger
picture – helping to create a pathway to gender equality.

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