Can you REALLY spot the difference?

    you REALLY spot the difference?

    Eagle-eyed builders are given the
    challenge: tell us which one is not traditional brick

    A challenge is being set for thousands of
    builders attending this year’s UK Construction Week – spot which
    façade is not made with traditional bricks. 

    The competition aims to promote a new, fast-fix brick system
    is significantly faster to install than brick
    slips. It’s the newest innovation in the full spectrum of MMC
    products launched for the UK housebuilding market. 

    The new weberwall brick from Saint-Gobain Weber is
    a simple lightweight brick effect product supplied on mesh
    sheets, in a range of highly realistic brick

    Weber is so confident that even the most
    seasoned bricklayer will not be able to spot the difference that it is
    offering a prize draw* of an iPad Mini or £500 of Virgin Experience
    Day Vouchers at UK Construction Week to all
    those who can correctly guess which is which.  

    As a UK factory-manufactured product
    that falls into category 6 of the Government’s recent MMC
    definition, weberwall brick is
    particularly suitable for applications where a housebuilder needs
    to achieve a quality finish but without having to use specialist
    labour on site – for example, completing the facades on garage
    blocks, plant rooms, bin stores or other ancillary buildings, or as
    a factory-applied cladding for volumetric modules or
    panellised build systems. 

    weberwall brick comes
    in three different designs to accommodate common housing design requirements:
    wall wrap, corner wrap and solider wrap, minimising the need for cutting and
    allowing workers to install the product quickly. It also comes
    in a wide range of brick colours. 

    Kelvin Green, product manager, Saint-Gobain
    Weber said: 

    “About half of all new builds in the UK have
    brick façades, a clear indication that people find brick aesthetically appealing. However,
    with the cost of bricks increasing and a six-month delay on
    brick allowances and expensive alternatives such as brick
    slips and acrylic bricks, meeting this aesthetic demand is costing
    housebuilders dearly. 

    “Bricklayers are highly skilled tradespeople
    and, as a result of the skills gap, are often in short supply. Wages
    are also reported to be rising sharply. These are strong drivers
    for the increasing interest in MMC for new home construction. 

    “With this in mind, we developed
    the weberwall brick as
    a viable alternative to traditional bricks and brick slips, enabling
    the housebuilder to save its skilled bricklayers for more complex jobs.” 

    Applied directly to the
    substrate with a specially formulated render before being pointed in
    the same way as a standard brick, weberwall brick
    is faster to install, breathable and eliminates efflorescent lime
    bloom as there is no lime or cement in the brick wrap. The brick
    finish is formulated from 95% natural minerals bound in cross-linked polymers
    to form a colourfast, frost-resistant surface. 

    It is also significantly lighter
    than traditional bricks. One wall wrap (displaying
    20 brick faces) weighs the same as one standard brick,
    therefore saving handling and transport costs and easing
    the build process. weberwall brick is
    suitable for external façades and also for interior
    design, providing a modern industrial finish to the
    interiors of bars, restaurants, shops, leisure centres and other buildings. 

    Available from autumn 2019, weberwall brick is
    available in a selection of colours and finishes. Bespoke colour matching is also available for large-scale

    To find out more about weberwall brick visit Weber’s stand
    at UK Construction Week (B292 in
    the Build area, Hall 10) to take part in the ‘spot the
    difference’ challenge and for a live demonstration of weberwall brick installation on 8-10
    October 2019. 

    *Terms and
    conditions apply, please see the Saint-Gobain Weber website:?www.uk.weber/weberwall-comp?