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    Aggregate Industries Supports International Women’s Day by Organising Personal Branding Sessions

    As a business committed to helping
    create an environment which drives greater
    diversity and inclusion, Aggregate Industries recently held a series of
    ‘Women in Construction Micro-Learning Sessions’ on personal brand development
    to mark International Women’s Day 2020.

    Taking place each year on the 8March,
    International Women’s Day is designed to celebrate the social, economic,
    cultural and political achievements of women. This year’s theme ‘Each for
    Equal’ is focused on the importance of equality.

    Aggregate Industries marked
    the day by joining
    forces with personal brand expert and author, Jennifer Holloway, in running a
    series of ‘Women in Construction Micro-Learning Sessions’ around personal
    branding, geared towards empowering its
    female colleagues.

    During the course of the
    day, employees were able to attend any of three
    separate sessions, which covered ‘Personal Brand’, the importance of personal
    brand in the modern workplace; ‘Who Do You Think You Are?’, how to define
    your personal brand and how to gain insight into how it’s perceived by others; and finally, ‘Blowing Your Own Trumpet’, ways to
    subtly promote your personal brand, whilst keeping your credibility intact, so
    you can make the most of the opportunities on offer.

    Following hot on the heels of
    the business’ highly successful annual women’s networking event, also fronted
    by Jennifer last October, the micro-learning sessions were purposely designed
    to enable personal brand development and, in turn, aid in career
    progression. 

    Talking of the event, James
    Roberts, Human Resources Director at Aggregate Industries UK, said: “International Women’s Day
    is an important date, as it reminds us all that true equality is something that
    our society is still striving for. Within
    Aggregate Industries, we have been working
    hard on our diversity and inclusion strategy and initiatives. In recent years, for example, we have introduced enhancements to our existing maternity and paternity
    policies and successfully delivered our ‘Respect at Work’ campaign.

    “This is why we felt it was important to mark this day and following on from the
    success of last year’s women’s networking event, it was great to have Jennifer
    on board once again to provide our workforce
    with even more insights into how to develop their own personal brand.”

    Jennifer Holloway added: “By making personal branding so
    accessible in these bite-sized sessions, Aggregate Industries is encouraging
    everyone to find time in their day to focus on themselves – and in turn, on
    what their brand can do for their careers in the company.”

    For
    further information about Aggregate Industries, visit www.aggregate.com