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    A glimpse into marketing laws limiting product placement around the world

    In the current era of product placement, it
    seems hard to imagine a life without being bombarded with intense marketing
    techniques. You might agree that’s sometimes it’s hard to differentiate between
    strategy and reality? For this reason, and in a bid to protect the general
    public, various governments throughout the world have introduced laws which
    limit the location, timing, and intensity of marketing.

    Browse our guide below as we explore a few
    of the different laws which exist across the globe.

    Sweden

    It should come as
    no surprise that advertising techniques are carefully developed to link with
    programming schedules. They tug on the attention of the viewer, encouraging
    them to reach for their debit card and part with their hard-earned cash.
    Consider a holiday advert magically appearing during the interlude of Love
    Island
    , or Dominos and lager pop ups during half-time of the football — no,
    this wasn’t by chance.

    Sweden previously
    only had terrestrial state-owned television channels, which did not feature
    advertising. But as of 1991, the country began to see the harsh effects of this
    type of commercial programming.

    A study by Yale
    University showed that children ate more unhealthy foods while watching
    cartoons with junk food adverts. Desperate to protect their younger generation,
    the Swedish government passed legislation which banned advertising directed at
    children under the age of 12. A decade after introducing the legislation,
    Sweden presented their findings to the European Union. The results linked a
    decrease in obesity within children directly to the ban on advertising. Sweden
    proposed that it be rolled out across the board — however, it was not picked
    up.

    France

    Alcohol has a particularly contentious
    historic relationship with the marketing industry. During the 1994–1995 Premier
    League football season, six of the 20 clubs all had alcohol brands as their
    major shirt sponsorship. Not one club has maintained the tradition,
    understanding the conflicting impacts presented. Everton being the last club to
    say bon voyage to their sponsor, Thai golden brew, Chang. France banned all
    alcohol advertisements on television and in cinemas. During any occasion in
    which alcohol advertisements are deemed appropriate, it must be accompanied by
    a warning regarding the dangers of consumption.

    United Kingdom

    Back in 2007, England banned smoking
    indoors as the government tempted to quash mass respiratory problems and lung
    cancer. Back in 1965, the decision was made to limit the advertising of
    cigarettes on television. However, it wasn’t until forty years later, in 2005, that
    legislation was passed which completely eliminated tobacco advertising.

    Despite still sponsoring F1 giants Ferrari,
    Philip Morris Inc., who own popular cigarette brand Marlboro, have not featured
    on a car since the 2007 season due to international advertising laws regarding
    tobacco.

    Following lengthy debates between industry
    leaders, health campaigners, and politicians, legislation was finally laid down
    in January 2016 which banned branded cigarette boxes that were manufactured
    after May 2016 or sold after January 2017.

    United States

    The healthcare system in the United States
    is regularly at the forefront of the national media thanks to a lack of affordability.
    However, in the early ‘90s, a spate of infections and deaths at the fault of
    misleading hemophilic medication advertising brought about the introduction of
    strict laws. For companies in the US who are marketing healthcare products, a
    host of rules exist, to which, if they do not comply, they face significant
    penalisation.

    Throughout the world marketing laws differ
    drastically depending on a host of reasons, including history and religion. The
    advertising of products which are likely to cause social problems is, as we can
    see from this article, globally restricted.

    Article provided by a UK print
    company with
    years
    of experience in producing dibond signs
    .

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